We were asked by our client, The Green Party for England and Wales, to produce six animated videos that outlined their party political policies in the run up to the 2015 general election.
Big Blue Whale provided all illustration, camera and editing production for the videos and worked extremely closely with the client to ensure that their policies and goals were represented as outlined in the brief. This therefore included our illustrator producing detailed storyboards prior to production for client approval.
The videos follow a whiteboard animation technique, which is growing more and more popular in a variety of industries as companies recognise the ever-increasing requirement for digital content to convey their message to a specific audience. Our animation differs somewhat to others of a similar style as we include additional dynamic elements by using side and moving cutaway shots as well as the traditional above camera angle.
In less than 2 weeks the videos have had over 500,000 views and have proved to be a highly effective part of their digital campaign.
“The Green Party first worked with Big Blue Whale to create a whiteboard style explainer video about NHS privatisation. Big Blue Whale worked with us to develop the script into a storyboard that captured the meaning we were trying to convey. They then completed the video to a very tight timescale, with excellent sync to the script and high production quality, for a very affordable price. The video got tens of thousands of hits on YouTube and contributed to a growing understanding of the topic among left-wing movements in the UK. Having been impressed by the quality of service and value for money provided by Big Blue Whale, the Green Party used the company again to create the party’s main online information videos, also using a whiteboard format … Which formed a key part of the Green Party’s online campaign in the 2015 general election. With more time for preparations and a full production team, the production quality of these videos was excellent. The Green Party would certainly be keen to use Big Blue Whale again for further video productions in future.”
Laura bannister, Green Party of England and Wales