For a third year running Festival Republic asked Big Blue Whale to produce the Community Festival 2019 Aftermovie. We have filmed and edited every Community video since it’s creation so it is a project that is close to our hearts and one we love coming back to year after year.
Following on from our Community 2019 announcement video the look and feel for the 2019 aftermovie was to continue the old retro aesthetic. To take this look to the next level we planned on also using Mini DV camcorders for that truly authentic retro look in conjunction with our modern cameras.
When it came to editing the aftermovie not having to be super focused on smooth camera movements and complex transitions meant the edit came together quickly. We created various retro looks for the footage. The end result is a film that captures the essence of youth and summer.
This project was a great opportunity for us to experiment with some new ideas and the final video is quite unique for us in that we adopted a raw editing style. The client was very happy with the final film with no amends requested. The marketing plan was to release the video in 2020 to tie in with tickets going on sale. Due to the global pandemic this plan got scrapped so the video was released on the weekend Community 2020 should have been on. A lot of people on social having been expressing their love for the festival which is a testimony to our visual storytelling.