Project Overview
Political campaign video for the European Green Party using animation and timelapse to create an engaging video that outlines their core principles.
Project Overview
Political campaign video for the European Green Party using animation and timelapse to create an engaging video that outlines their core principles.
The European Green Party asked if we could create a whiteboard style video to help explain who they are and what they do. It was to be launched in conjunction with their 2017 rebrand that included updated branding, website and policies.
The script created by our in-house writer had to cover all key points of the Greens updated policies. Storyboards were created by breaking the script down into ideas and then creating illustrations for the client to view.
Production ran for two days and involved setting up multiple cameras to capture side angles as well as the main top down view of each illustration being drawn.
We sourced a voice-over artist that had a clear accent to ensure non native English speaking Europeans would understand. We then edited the video using the voice-over recording as a reference for timing. Our in-house sound designer created the music track using a combination of electronic and live instruments to create the track.
The final video was featured on the European Green Party’s updated website to help people understand their new policies in a visual and engaging manor. It was also featured on their YouTube channel along with the 24 subtitle versions and reached a large and varied audience across Europe.
European Green Party Website
We came across Big Blue Whale during the 2015 general election campaign, when the Green Party for England and Wales produced animated videos outlining their party policies. Having been impressed by their work we embarked on a project that explains what our political party is all about. Throughout the project the team were highly professional, flexible and easy to work with. They produced a great final product.”
Leigh Pisani Social Media Officer
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