Crafting a Dream: Following the Creation of a New Brewery
North Brewing’s impressive growth since its establishment in 2015 demanded a strategic approach to its marketing efforts. Capturing the development of Springwell brewery was identified as a key component of this strategy. Big Blue Whale’s expert knowledge in timelapse photography was instrumental in delivering compelling video content that successfully documented this exciting project.
North Brewing Co. approached Big Blue Whale to document the installation of their new brewery, warehouse, and tap room through a timelapse video. We eagerly accepted the challenge and utilized our expertise to create captivating video content using long term timelapse cameras to capture the entire build process.
In addition, we created product videos for their new beer releases to promote them on Instagram. Our team worked closely with North Brewing Co. to ensure that the videos showcased the unique flavors and characteristics of their new beers, helping them to stand out in a competitive market.
Over the course of 18 months, Big Blue Whale took on their most ambitious project yet – documenting the creation of a new brewery. The first step was installing a long-term timelapse camera, which acted as the master shot for the entire renovation. Additionally, the team filmed key stages of the build, including the installation of brewing tanks, to build up a comprehensive library of footage.
From this, Big Blue Whale produced a range of marketing videos, including a main documentary-style video that captured the entire build process, as well as a highlight reel showcasing the completed brewery, tap room, canning facility, and offices. Two shorter social media videos were also created, focusing on the build process and the tap room.
After collaborating closely with the North Brewing team for a span of 2 years, we are delighted with the final outcome. The stunning shots and angles featured in the videos are a true testament to the collective effort required to complete this extensive project.
Our social videos have sparked a buzz and piqued the interest of viewers from all corners, with the new space attracting visitors from far and wide. The tap room has become the go-to spot for a weekend drink, and the inviting atmosphere captured in the videos perfectly encapsulates the vibe of the brewery.
Seb Brink Head Brewer
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