Xtrons

Project Overview

Product videos for the in car entreatment market leader.

Planning

Xtrons are a popular brand of in-car entertainment products, car accessories and car electronics.  Through a recommendation they got in touch with Big Blue Whale as they needed a reliable video production company to produce regular videos on a monthly basis for their extensive product range.

It was agreed that Big Blue Whale would film and edit ten product videos every month in addition to stand alone marketing videos as well.  Videos feature voice-over narration, demonstration shots of each product, creative slider shots showcasing the products, motion design elements including animated logos and start/end plates.

 

Creation

Working with the Xtrons marketing team we developed a set of branded motion design elements for use in all videos. We streamlined the process which allows us to film, edit, export and upload all videos to YouTube within one week.

At the beginning of each month Xtrons provide us with scripts which we pass onto our voice-over artist to record audio.  The next step is filming the products which is broken up into cinematic slider shots to show off design features and the product demo shots.

With filming complete the third step in the process is to edit the videos which involves combining audio, creative slider shots, product demo shots and motion design elements.  The final step is uploading all videos to YouTube for review by the client.

Results

Consistency across all videos was a key requirement from Xtrons and with our detailed approach to filming and editing we have been able to produce video after video with the same look and feel. Xtrons have been extremely happy with all product videos we have produced for them over the last year.  To date we have filmed over 100 units but there are plenty still to come as their product range continues to grow.

 

Xtrons Website

Xtrons Product video marking
Xtrons Product video

Testimonial

“For over a year now Big Blue Whale have consistently provided a high quality and professional service for us here at Xtrons. Honesty, flexibility and local to ourselves were on the top of our list when choosing a company to take on our product videos and the gents have not disappointed. Big Blue Whale truly have a passion for their work.”

Stuart Hammill Web Development & IT

Project Insights

• 200+ Product demo videos
• 500,000+ views
• For use on Xtrons website and social media
• Consistent look and feel
• 1 x voice-over artist
• 1 x camera operator
• 1 x hand model
• 1 day filming per 10 units
• 2 days post per 10 videos
• Motion design

Just a few of the clients we have worked with

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